Added to your basket
Perfect styling for darker hair. Gives texture and control to any look from classic to high fashion. Forming Cream provides high hold, excellent pliability, low shine and a healthy look.
- Water-based to remain mouldable, yet firm
- Superb hold to encourage firmness and body
- Conditioning properties that won't dry hair
American Crew Forming Cream 85gm
INGREDIENTS
Water (Aqua), Petrolatum, Cetearyl Alcohol, Alcohol Denat, Bis-Diglyceryl Polyacyladipate-2, Lanolin Wax, PVP, Copernicia Cerifera (Carnauba) Wax, Ceteareth-25, PVP/VA Copolymer, Propylene Glycol, Ozokerite, Paraffinum Liquidum, Dioctyl Malate, PEG-40 Castor Oil, PEG-10 Soy Sterol, Sucrose, Cereus Grandiflorus (Cactus) Flower Extract, Glycerin, Fragrance (Parfum), Methylparaben, Ethylparaben, Propylparaben, Butylparaben, Isobutylparaben, Phenoxyethanol.
- 85g
- American Crew
In stock
Save up to 20%* + Free Gift
Live Chat
Average connection time 25 secs
Average connection time 25 secs
Perfect styling for darker hair. Gives texture and control to any look from classic to high fashion. Forming Cream provides high hold, excellent pliability, low shine and a healthy look.
- Water-based to remain mouldable, yet firm
- Superb hold to encourage firmness and body
- Conditioning properties that won't dry hair
American Crew Forming Cream 85gm
INGREDIENTS
Water (Aqua), Petrolatum, Cetearyl Alcohol, Alcohol Denat, Bis-Diglyceryl Polyacyladipate-2, Lanolin Wax, PVP, Copernicia Cerifera (Carnauba) Wax, Ceteareth-25, PVP/VA Copolymer, Propylene Glycol, Ozokerite, Paraffinum Liquidum, Dioctyl Malate, PEG-40 Castor Oil, PEG-10 Soy Sterol, Sucrose, Cereus Grandiflorus (Cactus) Flower Extract, Glycerin, Fragrance (Parfum), Methylparaben, Ethylparaben, Propylparaben, Butylparaben, Isobutylparaben, Phenoxyethanol.
- 85g
- American Crew
Customer Reviews
Top Customer Reviews
Where reviews refer to foods or cosmetic products, results may vary from person to person. Customer reviews are independent and do not represent the views of The Hut Group.
Not good
Really disappointed. Medium hold but leaves hair feeling and looking greasy. Won't buy again!
Was this helpful?
Crew
Love crew this product is spot on for my hair have used crew for years have shoulder length hair so stylish for my hair
Was this helpful?
Excellent
Great product that I started to use a number of years ago. Went away to try a fudge but never got the hold or effect I wanted and came back to the cream. Works great with short hair and now I am growing my hair longer is perfect. At this time where barbers shops are closed I find it helps keep my hair controlled. Finally stay safe everyone!
Was this helpful?
Top Product
Great product. Only need a small amount for desired look. Provides good enough hold to keep style in place but also leaves hair touchable throughout the day. Great delivery service as usual!
Was this helpful?
Works well on longer thick hair too!!
Was sceptical at first when purchasing this, but luckily when I came to try it, it was great. I have hair around 7" at the fringe, shorter towards the back and it is very thick and sometimes hard to manage it without it falling into a centre parting. However, this acts as a great pre styler in wet hair and afterwards on dry hair too. It gives it a smooth and pliable feel, for a good hold without looking greasy, just a natural full look to your hair, leaving a really nice texture you can change to suit you throughout the day. Definitely recommend, great on pushed back undercut looks.
Was this helpful?
Probably the best hair product I've used.
I tentatively purchased this product looking for something that would give me some control over my hair which is medium/long, wavy and difficult to manage at times. I was a user of the Am Crew Fibre before, another excellent product, but that's a better product for shorter-mid length hair. This is a natural look, with a nice amount of control and minimum shine. Perfect for anyone looking for a natural beach hair/windswept look. If you've ever used a 'glue' product you'll notice the similarities, but this is far less sticky and much easier to use, you only need a small amount too. I imagine this will last a good 2-3 months for me.
Was this helpful?
Fantastic Product
This is a great product! It provides good hold whilst giving your hair a natural shine and brilliant pliability. A really good multi-style hair product. VALUE FOR MONEY AND FAST FREE DELIVERY!!!
Was this helpful?
Great quiffs
I use this stuff when I want to form a quiff. Lift hair and holds very well. Smell good too! Low sheen leaves hair looking less greasy. Only down side is that it's quite sticky and irritates my salt if I wear it all day.
Was this helpful?
Long Lasting
Lasts all day, gives good shine and smells fantastic. Also very lightweight and does not feel clunky.
Top Reviewer
Was this helpful?
Forming Cream reigns Supreme
I have over the years tried different /more expensive/cheaper creams but always come back to American Crew. It is non- greasy and you only have to use such a smal amount it is extremely cost effective. A number of my friends have also changed to using it....so it is a case of stick with a reputable cream that is great for your hair and don't waste money elsewhere......
Was this helpful?
Other customers bought:
-
American Crew Cream Pomade 85g
Save up to 20%* + Free Gift
Spend £40 and save 10% with code: SPEND10 or spend £60 and save 20% plus receive a complimentary ManKind Clear Travel Bag with code SPEND20. Valid across selected products. Discount applies to RRP.Shop Now£16.45 -
American Crew Pomade 85g
Save up to 20%* + Free Gift
Spend £40 and save 10% with code: SPEND10 or spend £60 and save 20% plus receive a complimentary ManKind Clear Travel Bag with code SPEND20. Valid across selected products. Discount applies to RRP.Shop Now£16.45 -
Clinique for Men Moisturising Lotion 100ml
Save up to 20%* + Free Gift
Spend £40 and save 10% with code: SPEND10 or spend £60 and save 20% plus receive a complimentary ManKind Clear Travel Bag with code SPEND20. Valid across selected products. Discount applies to RRP.Shop Now£25.50 -
Tangle Teezer The Ultimate Detangler Brush - Millennial Pink
Save up to 20%* + Free Gift
Spend £40 and save 10% with code: SPEND10 or spend £60 and save 20% plus receive a complimentary ManKind Clear Travel Bag with code SPEND20. Valid across selected products. Discount applies to RRP.Shop Now£13.00