Essentially, skin brighteners help even out skin tone and minimise the kind of patchy pigmentation we all tend to suffer from (especially as we get older). I reckon they’re gaining in popularity thanks, in part, to the current trend for ‘perfection products’ like Nickel’s aptly named Perfector which aim to improve the overall look of the skin. Of course, Mankind has been stocking skin brighteners for ages so if you do suffer form uneveven pigmentation and dark spots try a products like Menscience Pigmentation Repair Formula, Nickel's Bonne Gueule (Skin Brightening Treatment) or Ole Henriksen’s Enlighten Me - Skin Lightening Serum. Don’t worry, you won’t end up looking like Michael Jackson, bless his soul, just a better-looking version of your former self!
Lee, Mankind Grooming Ed