Then, later in the summer the company launches Aquapower Absolute Gel. Designed to combat men’s complaints that many moisturisers are too sticky this lightweight gel is absorbed in seconds and leaves a non-sticky, matte finish. They also have some great things lined up for 2010 but I better hadn’t give too much away or I’ll get shot. Let’s just say that fans of the Force Supreme and High Recharge ranges are in for a treat!
The launch of the new products also featured a fascinating male grooming trend presentation. So what can we expect in the next 30 years or so? Well, look out for creams that do away with razor blades, products that capture energy in the body and re-direct it to the skin so you never look tired and ‘super skincare’ – tailor-made anti-aging products based on your DNA profile and how your relatives have aged!
Watch this space!
Lee Kynaston, Mankind Grooming Ed
