For those who don’t already know you, tell us a bit about yourself.
I'm a personal trainer and commercial model based in London. I've built a lot of my business online primarily through Instagram. The fitness industry takes itself a little too seriously at times and I like to think my page goes in the opposite way!
What does your skincare regime look like?
I've always been a fan of Bulldog for men. The branding is great and they're very affordable. I currently use their shower gel, and a sensitive face wash and sensitive moisturiser. My skin used to break out as a teenager so my skincare regime has always been based around sensitive products.
What are the perks of having a good grooming and skin care set up?
For me it's simply part of my routine. I have to go to castings 5 or 6 times a week so it's important I look after my skin. It takes less than a minute and I'm set for the day ahead.
Imagine you were talking to a complete beginner. What advice would you give them on getting into fitness this January?
If fat loss is your goal (as I imagine it will be for most in new year) you need to have a basic understanding of how calories work. If you're taking in more than you are expending on a day to day basis you will put on weight. It's as simple as that. Use an app like my fitness pal and track how much you're eating, just for a week to give you an understanding. Then create a 20% deficit and track for another two weeks. The weight will start to slide off in no time. Calories are king when it comes to weight loss.
I actually regularly use a concealer, just to cover the odd blemish. I don't slap it on but it covers that spot in no time.
What are your goals in 2018?
2018 will be the year of content for me! I'm moving away from my one on one personal training sessions to put out as much fantastic regular content as possible. I have a training programme that I run with my girlfriend Chessie King called "The Couple Bible" we've got some great brands on board for next year which we can't wait for. I'm part of a fitness podcast called "The Three Dumbbells" (check us out!) we have 40 thousand downloads after 6 months so next year will be exciting for that to get some great guests on! Lastly I write a regular fitness blogwhich I have lots planned for!
One thing we really appreciate about your content is how much you talk about aspects of fitness that might be a little less glamorous, like stopping back pain, or glute strength. Why do you think these elements of fitness are so important?
I spent my early 20's and teenage years training for one reason. My reflection in the mirror. I used to look great but lacked energy and built an unhealthy relationship with food. I picked up injuries because I neglected mobility work. You'll often be surprised, less can be more when it comes to training. Adequate rest and recovery will bring a huge benefit to your training and how you look.
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On your Instagram you like to talk about being ginger a lot. What tips would you give for gingers who want to look their best?
(Laughter) I do indeed. There's not one that fits all but one fashion tip I've always found great for red heads is focus on colours that complement your hair. Wearing all black will do your complexion few favours.
Instead of looking through social media first thing in the morning spend 15 minutes reading something that interests you.
Outside of your daily skin care routine, what else do you do to take care of your appearance?
I actually regularly use a concealer, just to cover the odd blemish. I don't slap it on but it covers that spot in no time. I think we're finally moving away from the stigma attached to men and their grooming regimes. Men often talk about it, there's no harm in looking after yourself and to take care in your appearance. you might get the odd remark if you do but you won't get far in life if you always care what people think of you.How did you get your start in the online world, and how did you develop your skills?
Truth is I do what everybody else is doing. I make it up as I go along. There is no right way (there are better ways) but there is never one size fits all. Find what works for you and stick with it. I listen to podcasts and try to read subjects I'm genuinely interested in. Instead of looking through social media first thing in the morning spend 15 minutes reading something that interests you. You'll be surprised how much it will impact your mindset for the rest of the day.
What 1 piece of advice would you give to someone who’s trying to grow their Instagram following?
Be consistent. That said, it's no good posting your Nan's sunday roast once a week. Content needs to be engaging and funny! I always find if you can get across content that will educate people in a manner that makes them smile, you're on to a winner.
Follow Mathew Lewis-Carter on Instagram, and read his website here. You can also check out the 3 Dumbbells Podcast, and The Couple Bible.
