New skincare innovations are always exciting, especially when they’re from DECIEM. The Abnormal Beauty Company offer a whole range of pioneering brands including NIOD, Chemistry Brand, AB CREW, HIF and more. The latest added to the mix is The Ordinary, who offer a range of clinical skincare formulations at really affordable prices. Their powerful products can appear a little daunting at first, so we’re making the whole brand a little easier to understand in our latest Editors Pick.
The Ordinary: What’s Their Story?
Created by DECIEM, The Ordinary aim to offer a range of evolving skincare treatments at affordable prices. The brand was created to raise integrity by being open and honest about their products and prices alike. They use only the safest, purest ingredients in their formulas without adding on a hefty price tag. As soon as they launched, they quickly became a well-loved brand by skincare fans across the globe.
Why Should You Use The Ordinary?
Not only can you trust that The Ordinary will keep your skin in top form without breaking the bank, you can also use them guilt-free. As a cruelty-free brand, they don’t test on animals or sell their products in Mainland China. With an ever-growing range of formulas and ingredients, there will be products made suit everyone, no matter your skin type.
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